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Tom Haas
Title: CMO
Company: Siemens Corp.
Years in current job: 19
Quote: "I think the ["Answers"] campaign is authentic, and true and honest; and it's a reflection of us."
Tom Haas has staying power, and he likes marketing campaigns with the same quality. Haas has been CMO of Siemens Corp. for 19 years. That's an eternity for a corporate CMO, a post where job tenures typically resemble the life expectancies of goldfish.
The Siemens "Answers" campaign has been running for five years--something of an endurance record...