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Want to make yourself valuable at work? Learn to sell, sell, sell. Want to make yourself indispensable? Teach and coach others to sell, sell, sell - and sell some more.
That's right. Nothing is more important to a company than bringing in revenue, and no one brings in the revenue like a good sales coach. Become the best one you can possibly be and you'll always have a place in 21st century Corporate America.
I know that true career security (not just job security) awaits those who have the ability to develop the skills of the men and women who bring in the bucks.
Organizations know that the quickest way to improve their salespeople is to improve their sales coaches because the coaches have the most leverage; when a sales coach improves, her sales-people improve.
The challenge is that, for most, coaching is a nebulous concept. So, like other challenging topics, there are a lot of theories out there but few proven best practices. This guide makes coaching specific and tangible and puts it into a simple format that can be most easily executed.
Here are just a few tips:
* Understand the difference between a boss and a coach. In which category does your management style put you?
* A boss drives his people; a coach leads them.
* A boss depends on authority; a coach depends on goodwill.
* A boss inspires fear; a coach inspires enthusiasm.
* A boss uses people; a coach develops them.
* A boss lets his people know where he stands; a coach lets his people know where they stand.
* A boss takes the credit; a coach gives it.
* Make sure you're creating good habits in your salespeople - not just measuring the numbers....