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LEEDS, U.K. - Wal-Mart's Asda unit in the United Kingdom ended what had been years of speculation recently by confirming it plans to open two standalone apparel stores named after its popular George brand of clothing.
The approximately 10,000-square-foot stores, scheduled to open in September in Leeds near Asda's headquarters and in the south London suburb of Croydon, will carry the complete line of George brand men's, women's and children's apparel at prices the same as those offered at George departments located in most of Asda's 256 stores.
"We thought it was about time to try [George] out on High Street and see how it would go," said Asda spokesman Nick Argawal. "George is a clothing brand in its own right and a unique part of our offering."