Content area
Abstract
In starting a business that drop-ships fresh flowers from growers to customers, Ruth Owades, founder/president/CEO of 10-year-old catalog Calyx & Corolla, had to build an elaborate operations structure first - and then send out the catalogs. The company, now at $25 million, required strong financial backing from investment partners from the start.
Details
Title
Calyx & Corolla
Author
Anonymous
Pages
118
Publication year
1998
Publication date
Oct 1998
Website
ISSN
07403119
Source type
Trade Journal
Language of publication
English
ProQuest document ID
200702876
Copyright
Copyright PRIMEDIA Intertec Oct 1998