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As part of an effort by the 148-year-old food giant to shake off a sales slump and update its business model, Campbell Soup Co. is testing an online service that will deliver soups to customers’ doors.The company will begin a pilot test of the program next month, shipping out premium soups that consumers can heat up at home.
In a separate effort, Campbell is developing “crafted” soup with local ingredients that are sold in glass containers, a nod to the growing popularity of mason jars.
It’s all part of a push to overhaul the way Campbell does business, according to Mike Paul, a vice president tasked with leading “disruptive innovation” at the company. Campbell has a problem to solve: Grocery shoppers have been gravitating to the outer perimeter of supermarkets, where the fresh food is typically kept. That’s...