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College campuses are running on coffee more than ever as higher education foodservice providers offer more options to satiate students’ cravings for a broader variety of types and flavors.
“More of us are drinking coffee, and younger consumers appear to be leading the charge,” Bill Murray, National Coffee Association (NCA) president and chief executive said in a recent statement. “A steadily growing taste for gourmet varieties is also driving a wider trend toward specialty beverages.”
According to the NCA’s 2017 National Coffee Drinking Trends report, “The percentage of Americans drinking coffee on a daily basis increased to 62 percent this year, up from 57 percent in 2016.”
Additionally, new data from global market research firm The NPD Group shows that coffee consumption is increasing at college and university foodservice venues.
In the year ended March 2017, college and university foodservice operators poured 71 million servings of traditional coffee and 32 million servings of specialty coffee, according to The NPD Group’s CREST® OnSite. “Servings of traditional coffee were up 6 percent at colleges and universities for the year ended March 2017 compared to a year ago; servings of specialty coffee were up 3 percent in the period.”
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