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Abstract
Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages(TM) directories, YellowPages.ca(TM), Canada411.ca(TM), LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 9.5 million unique visitors monthly. For more information: www.ypg.com.
"Canada411.ca has long been synonymous with finding contact information for people. Given the growth in the variety of personal communications platforms and how we now interact and connect with each other, we're enhancing Canada411.ca to encompass those tools and continue to provide the most comprehensive source of people listings in the country," explained Nicolas Gaudreau, Vice-President - Digital & Print Media, Acquisition & Retention at Yellow Pages Group.