Canadian Produce Marketing Assn 73rd annual convention: show guide

The Path to Healthy Profit with Dole Investment. Dole has invested over $12 million in creating awareness about the health benefits of eating at least five servings of fruits and vegetables a day Consumer Awareness. Through advertising, promotions, packaging, merchandising and media, Dole is reaching millions of Americans every month with its message of good health through good nutrition. Support. Dole supports you with a variety of services from harvesting to delivery and everything in between including training, technical support and a toll-free consumer hotline. Education. A special Dole Retailer's Training Program educates your produce employees about the best ways to handle and display fruits and vegetables to increase sales. Innovation. Dole is continually developing newer and faster harvesting techniques and ways to ship fruits and vegetables to ensure the highest degree of quality and freshness upon delivery Partnerships. Dole partners with you and the National "5 A Day for Better Health" program to promote a better American diet. Leadership Dole is the #1 supplier of fresh fruit and vegetables in the world. CANADIAN PRODUCE MARKETING ASSOCIATION On behalf of the Canadian Produce Marketing Association, I would like to invite you to attend the Canadian Produce Marketing Associations 73rd Annual Convention and Trade Show being hosted in beautiful Halifax, Nova Scotia, January 21st to the 24th, 1998. This year's Convention and Trade Show promises to be one of the most eventful conventions to date. With over 1000 attendees, 200 exhibits, and a combined total of 3500 hotel room nights the convention will generate over $1.5 million for the local Halifax economy. As Canada's only produce trade show, and as one of the premiere conventions held in this country, the 1998 CPMA Convention will attract delegates and exhibitors from across Canada and around tile world. More than 17 countries will be represented including New Zealand, South Africa, Chile, Colombia, Mexico, and of course, the United States and Canada. We have an excellent business program lined-up. Guest speakers include Dr. David Foot, coauthor of the best-selling book Boom Bust & Echo: How to Profit from the Coming Demographic Shift; Sam Geist who deals with issues that concern tile retail and produce environment in the current and future marketplace: Barry Spilchuck, co-author of the best-selling book, Chicken Soup for the Soul; Liz Pearson, who provides an incredibly accurate look at the myths and realities about the food we eat, and the food we sell; and Peter Fleming, a resident of New Brunswick who embarked on a five-month-long journey in which he walked more than 2100 miles across the Appalachian Trail. Other business sessions will focus on biotechnology and what it means to produce, as well as on how to successfully market fruits and vegetables. Our Trade Show, featuring over 130 exhibiting companies from various sectors of the produce industry. will also mark official introductions of new products and new technologies into Canada. The social program with a variety of events taking place every day, will feature the best entertainment, food and hospitality the maritimes has to offer. The conventions theme is "Shaping Your Future" and we are confident that all attendees will leave the convention with the knowledge on how to shape their personal and professional lives. Reach For It! advertising campaign targets women Grocery retailers can look forward to increasing produce sales over the next three years. The Canadian Produce Marketing Association's Reach For It! program has entered a more extensive marketing phase which is aggressively targeting the consumer who actually makes the grocery purchasing decisions--females 20 to 55 who represent 85 percent of grocery shoppers. With the goal of boosting awareness of the Reach For It! program and stimulating sales of fresh produce, the latest campaign is expected to run until the end of the year 2000. The CPMA plans to survey a sample of Canadian females annually to determine if female consumers are aware of the Reach For It! program and if the Reach For It! program and its messages are actually influencing consumers to buy and eat more fruits and vegetables. The Canadian retail trade, and the supplier industry throughout Canada, the United States, and around the world have shown a tremendous level of support for our current strategy," says Marc Seaman, National Marketing Director, Canadian Produce Marketing Association. "I strongly believe that we will succeed in significantly increasing the consumption and sales of produce across Canada." Marketing plans include: Basing the program's theme around sponsoring retired and active female athletes who have won medals in past Olympics. The athletes bring high profile exposure and endorsement as they relate how eating fruits and vegetables is an important part of their daily lives and add a family component by highlighting how important it is to feed your families 5 to 10 servings a day. Advertising in Chatelaine and Modern Woman, two leading female magazines which collectively reach 45 percent of the Canadian female population each and every month. Each monthly ad will feature a different topic and/or commodity and showcase ways to reach for more fruits and vegetables. Support for the magazine advertising with major seasonal in-store campaigns -- POP posters, advertising features in flyers retail display contests and CD-ROMs which retailers can use to customize and use in flyers and for their own POP materials. Planned production of 30-second informercials in cooperation with Health Canada to who how easy, tasty and nutrictious" produce is. The infomercials will be played on video in produce departments and in public service announcements by television stations across Canada. Developing an extensive marketing campaign for Reach For It!s secondary market--children ages 6 to 12. The Mighty Muncher Newsletter, an educational tool which teaches children how to include more fruits and vegetables in their daily lives, is distributed to 100,000 Canadian children through retail outlets. A national promotion with Toys-R-Us will distribute "Kids and Mona' Calendars to a million mothers during the Christmas season. Adding leverage to produce sales The Canadian Produce Marketing Association's aggressive consumer advertising campaign over the past year has made the Reach For It! logo a highly recognizable symbol to Canadian grocery shoppers. Retailers across the country are taking advantage of that recognition to help educate consumers about the nutritional benefits of eating 5 to 10 servings a day and increase produce sales. Before Reach For It!, we had a real scattered approach from different associations," says Peter Cantley, Senior Director of Produce for National Grocers. "For the first time we have a consistent message for promoting produce." That consistency in focus is apparent in all 350 National Grocers Ontario stores where Reach For It! promotional materials are prominently displayed in produce sections "Consumers are responding well," says Cantley. "It clarifies a lot of questions they have about products, serving suggestions and nutritional information." Earl Babey, Fresh Produce Operations for Federated Co-op based in Saskatoon, Sask., says the Reach For It! program helps grocery retailers communicate with consumers. "We use the Reach For It! message in all our advertising and have made it an important part of our marketing," he says. "We want to prompt consumers to reach for more fruits and vegetables because its good for them." Teaching consumers about the nutritional benefits of eating 5 to 10 servings of fruits and vegetables each day is taken very seriously at The Barn Fruit Markets, based in Hamilton, Ont. The seven store chain uses Reach For It! in all its advertising and carries the message through to retail by putting up signs in store. But the company hasn't stopped there and it's no wonder when produce makes up at least one third of each store's product mix. The Barn Fruit Markets has its own home economist who conducts school tours and appears on a local news program, showing various produce and demonstrating how t o prepare it. The company has also reproduced Canada's Food Guide Healthy Eating, as an educational piece with a front page describing fruits and vegetables with details about portions and nutrition. "We provide it to teachers as a teaching aid," says Bruce Maddox, Director of Marketing and Sales. An in-store video shows ways to Reach For It! and the Barn Fruit Markets sponsor nutritional breaks for TV and radio. In conjunction with the opening of its newest store fast summer, the chain had a local transit bus covered with pictures of fruit and vegetables, including an eight-foot carrot, driving around the Hamilton area. To highlight a particular fruit and vegetable each week, the company also developed its own logo for the Fruit of the Week and the Vegetable of the Week "Products identified with the logo signal to consumers an outstanding buy/explains Maddox. "We put on a bag sale for whatever is chosen for the particular week." Produce sampling is another way the Barn Fruit Markets use the Reach For It! message to promote sales. Using specialized carts, produce staff serve everything from stir frys, fruit and veggie sticks dna cold beverages every week. Other grocery products, such as salad dressings, are often tied into the weekly demos. One of our mandates is to educate," says Maddox. "We've been involved in the Reach For It! program since it began and were very committed to the message it sends to consumers. Getting the message to kids at retail Encouraging the youngest consumers to eat 5 to 10 servings of fruits and vegetables a day is a way to educate the shoppers of the future and develop store loyalty, says Stewart Lang, Produce Marketing Manager, Calgary Co Op With 15 stores in the Calgary area, each with three to six elementary schools around them, Calgary Co-up has found an audience for the Reach For It! message. We want to show kids how good fruit and vegetables taste and to give them a chance to have fun," says Lang. The stores have Mighty Munchers Clubs which hand out Mighty Muncher News newsletters targetted to children. There's also a Kids' Fruit Club which issues special cards allowing children to get a sample of whichever product is designated for the week. "Recently we chose rutabagas and we wondered how wed get kids to be interested, but we cut them up into veggie sticks and sales took off," says Lang. "It's a way to encourage parents to include fresh fruits and vegetables in lunchboxes and as snacks and it gives them an awareness of the nutritional value." Along with school tours, Calgary Co-op gets involved in special events at schools by providing mascots such as the B.C. Tree Fruit, Crispy Saladmander, Billy Broccoflower and the Orange Man to hand out samples and nutritional pamphlets. "We even bad a Lunch Box Derby sponsored by Washington Apple where kids built race cars out of fruits and vegetables," says Lang. Similar programs at the Barn Fruit Markets based in Hamilton, Ont., have been equally successful, according to Bruce Maddox. The stores hand out Mighty Munchers stickers which entitle kids to a piece of fruit, distribute the Reach For It! Mighty Muncher News publication and give out coloring sheets which, once colored in, show the Reach For It! logo. Once the sheets are colored the store pins them up for display and gives the kids a "Barn Buck" which they can spend on anything in the store. CPMA news Produce profiles updated The Canadian Produce Marketing Association has expanded its produce encyclopedia to include more exotic fruits and vegetables. While the term exotic is becoming less relevant as many items once considered uncommon have become common, the new listing will include such products as carambola, persimmon, fennel and kohlrobi. Retailers can use the encyclopedia to add nutritional information to flyers or post product sheets to give consumers tips on how to select, store and prepare fruits and vegetables, as well as details about serving size and nutrition. Stores with space for customer information may want to keep the sheets in book form and laminate the pages for ease of handling. Customers can learn about which fruits and vegetables should be refrigerated and which should be washed before storing. The updated information will be out in early January, with preselling at a special price. It will be displayed at the CPMA booth at the upcoming national convention and exhibition, "Shaping Your Future" to be held in Halifax Jan. 21 to 24. More product codes in new year Soon there will be more of those little stickers that make sure the right prices are being charged for fruits and vegetables at retail. The 3000 Series developed in conjunction with the Produce Marketing Association and the Electronic Identification Board in the U.S. will differentiate between product sizes and make it faster and easier for cashiers to determine the correct price. The new UPC codes on packaged produce and PLU codes on bulk will be applied at the warehouse and shipper/packer level. The new list will appear in January, 1998, although some retailers have started using the 3000 series product codes early to coincide with new codes on other grocery products. Retailers should make sure they have a PMA guide to coding fresh produce so they can update the numbers in their database. The guide can be used by cashiers to help identify various sizes of products such as navel oranges. The new laminated guide is available now in French and English and can be purchased through the CPMA. Reach For It! in foodservice The produce department isn't the only area retailers can get the 5 to 10 servings a day message to consumers. Grocer's delis and foodservice departments that sell a variety of fruit and vegetable-based dishes such as stir frys and salads also provide a great opportunity to display Reach For It! materials. The CPMA is teaming up with the foodservice industry to come up with ways to encourage consumers to include fruits and vegetables in their meals. This year, Subway stores across Canada featured Reach For It! tray liners showing serving sizes and nutritional information related to what's found in Subway sandwiches. And over the next year, there'll be more promotional and educational materials developed specifically for foodservice. Produce consumption stats Canadians consume about 223 kg of fresh fruits and vegetables per person annually. This figure is based on a five year average and includes produce grown in home gardens and purchased at roadside markets. Over the past two decades, consumption of vegetables has increased 22%. Fresh makes up three-quarters of vegetables eaten by Canadians. Fruit consumption has increased 17% since the mid-70s. Bananas are the favorite fruit at 13 kg, followed by apples at 11 kg, and oranges (including mandarins and clementines) at 9 kg per person. Melons have almost doubled in consumption over 20 years ago. Potatoes make up over half of the fresh vegetables consumed by Canadians with an annual consumption of almost 70 kg per person. Source: Statistics Canada, Apparent Per Capita Food Consumption in Canada, Part II, 1996. Getting the facts on biotechnology and irradiation Consumers are still wondering about the safety of fruits and vegetables produced through biotechnology or treated with irradiation. The CPMA has created the Fresh Fact Finder, printed materials which give retailers the information they need to answer any questions and apprehensions customers may have. The fact sheets on biotechnology and food irradiation use a variety of sources to explain the science behind the technology. Fruits and vegetables created with biotechnology, a selective and precise method of plant breeding that uses genetics to create more abundant crops and safer better tasting and more nutritious foods are starting to appear in stores. Market tests show that consumers do respond favorably if they are given information and understand and appreciate the value added qualities. In 1995 Health Canada approved for sale the Flavr Savr tomato which was developed to have a longer shelf lite and better flavor The Flavr Savr wasn't successful in Canada, partly because consumers couldn't be enticed to pay the higher price and also because of lack of consistency in production. A potato that doesn't require as much pesticide application because it produces its own BT to ward off the Colorado Potato Beetle has had more success since approved by Health Canada. A market test conducted in atlantic Canada got people to try the potato and provided information to demystify biotechnology. Consumers responded with enthusiasm as the potato tasted as good as, or even better than traditional potatoes. It seems that when biotechnology is used to create a healthier food (less pesticides) that tastes good and has more nutritional value, people don't mind paying more. Further market tests are continuing in the U.S. and other parts of Canada. Other produce that could appear in the future include new hybrids of watermelon, sweet potato, lettuce, zucchini and squash that resist viruses and fungal diseases; fruits and vegetables that contain higher levels of certain nutrients such as vitamin C and E; and a new potato variety with a higher starch content so that it absorbs less oil when cooked. Getting irradiated food to market has been much slower, mainly because many consumers are still afraid of the technology. Even though the effect of irradiation processing has been investigated more than any other process and has been proven to leave food safe and wholesome, people still have concerns about environmental contamination, food radioactivity, long term health risks, wholesomeness of the food and increased food prices Health Canada already permits irradiation of potatoes, onions flour and some herbs and spices but there is virtually nothing on the market yet. One of the reasons is that the cost of using irradiation on vegetables like potatoes and onions to inhibit sprouting isn't warranted with our cold climate. Government and industry are more interest ed in how irradiation can be used to kill microorganisms and make food safer especially produce and meat. Currently Health Canada is looking at an application to sell irradiated mangoes. Retailers who want more information about these upcoming food technologies can order Fresh Fact Finder sheets from the CPMA or visit the association's web site at Http://www.cpma.ca. Standardization coming for reusable containers After considerable effort, the produce industry across North America is close to coming up with standards for plastic reusable containers for shipping fresh fruits and vegetables. High and fluctuating costs of corrugate, as well as difficulties recycling waxed cardboard, has prompted shippers and receivers to explore the possibility of using reusables in open loop systems. Plastic reusable totes have been used by the industry for many years in closed loop systems for certain commodities (eg. mushrooms and apples). In this system there was virtually no coordination of uniformity of size and shape of the containers being used. However the interest in using reusable containers in an open loop system dictated the need for standardization. In Canada, the Canadian Produce Marketing Association, in conjunction with growers' associations and government, has looked at a variety of issues before determining which type of container design best suits the needs of the produce sector. After evaluating the merits of straight-wall versus tapered-wall, the group favors a straight-wall, collapsible type of container because of things such as better pre-cooling and the need to accommodate trays for a number of commodities. The color of the containers, whether white or black, was found to have little bearing on protecting produce during field packing operations. Discussions have been initiated with the Canadian General Standards Board to explore the possibility of setting up design specifications for the preferred type of container as national standards. In the meantime, the CPMA is working with the Produce and Floral Returnable Packaging Task Force in the U.S. which was established to develop voluntary specifications for reusables on a North American basi s. The voluntary specs drafted so far are much in line with what the Canadian group has recommended which bodes well for consistency in an industry where import and export between the two countries is vital. The one remaining issue to agree on is whether the standard for the footprint should be metric (400mm X 600mm) or Imperial (16" X 24"). Once that's resolved there should be voluntary specs in North America and eventually manufacturing specs. Without a standard there are serious questions about whether reusables would ever play a significant role in open loop systems. PRIZES, PRIZES, PRIZES Produce departments have a chance to show off their display talents and win cash prizes by entering the Reach For It! in-store promotion and retail display contest in January and February 1998. Entries will be judged on use of the Reach For It! logo and materials throughout the produce department. Suggested merchandising ideas include creating a healthy eating and healthy living theme, focusing on serving size information and cross-merchandising ideas. All entries must include color photos and reach the Canadian Produce Marketing Association by March 31, 1998. Contact the CPMA at [phone] for more information. ACNielsen 3333 Place Cavendish, Suite 505 Montreal, QC H3M 2X6 Booth No. 413 Contact: Tony Marino V/P Government Services Tel: [phone] Fax: [phone] Agriculture & Agri-Food Canada Market & Industry Services Branch 2200 Walkley Road Ottawa, ON K1A OC5 Booth No. 315 Contact: Bryan West Head Market Information & Intelligence Tel: [phone] Fax: [phone] Agri Growers Ltd. P.O. Box 39 Port Williams, NS B0P 1T0 Booth No. 424 Contact: Jim Daigle Tel: [phone] Fax: [phone] Agri-Tech, Inc. P.O. Box 448, Woodstock, VA 22664 Booth No. 307 Contact: Curtis Keesecker Sales Representative Tel: [phone] Fax: [phone] Air Canada Cargo P.O Box 14,000, Postal Stn. St. Laurent St. Laurent, QC H4Y 1H4 Booth No. 527 Contact: Joanna Vespoli Advertising Coordinator Tel: [phone] Fax: [phone] Anderson Watts Ltd. 6336 Darnley St. Burnaby, BC V5B 3B1 Booth Nos. 132 & 134 Contact: Ed Anderson Owner Tel: [phone] Fax: [phone] ASERCA - Support & Services to the Commercialization of Agricultural Goods Jose Maria Ibarraran 84 Piso 5, Mexico City, Mexico 03900 Booth Nos. 524, 526, 625 and 627 Contact: Gustavo Soto Director Tel: [phone] Fax: [phone] Association des Jardines Maraichers de Quebec 905 Rue du Marche Central Bureau 100 Booth Nos. 133 & 135 Contact: Alain Fravel General Director Tel: [phone] Fax: [phone] Audubon Park Company 49 Amin Street, P.O. Drawer W Akron, Co 80720 Booth No. 235 Contact: Dick Beaman Vice President Marketing Tel: [phone] Fax: [phone] B.C Produce Marketing Association 3662 Bracewell Place Port Coquitlan, BC V3B 7B7 Booth No. 111 Contact: Margie Schurko Secretary/Treasurer Tel: [phone] Fax: [phone] B.C. Tree Fruits Limited 1473 Water Street Kelowna, BC V1Y 1J6 Booth Nos. 18, 20, 119 & 121 Contact: Wayne Chute Advertising Manager Tel: [phone] Fax: [phone] Bard Vallet Medjool Date Growers' Association P.O. Box 937, Bard, CA 92222 Booth No. 234 Contact: David Nelson President Tel: [phone] Fax: [phone] Bedford Industries 1659 Rowe Avenue, Worthington, MN 56187 Booth No. 310 Contact: David Groff Sales Manager - Canada Tel: [phone] Fax: [phone] Wm. Bolthouse Farms, Inc. 7200 E. Brundage Lane Bakersfield, CA 93307 Booth No. 209 Contact: Tim McCorkle Director of International Sales Tel: [phone] Fax: [phone] California Agricultural Export Council 1220 N Street A-280 Sacramento, CA 95814 Booth Nos. 518, 617, 619 & 619A Contact: Sandra Stauch Export Specialist Tel: [phone] Fax: [phone] Canada 300 Airlines Cargo 6390-B Northwest Drive Suite 9A Mississauga, ON L4V 1S1 Booth No. 207 Contact: Carolyn Van Vliet Sales & Marketing Mgr Tel: [phone] Fax: [phone] Canadian Corrugated Case Association 701 Evans avenue, Suite 402 Etobicoke, ON M9C 1A3 Booth No. 525 Contact: Steve Purwitsky Executive Director Tel: [phone] Fax: [phone] Canadian Produce Marketing Association 310-1101 Prince of Wales Drive Ottawa, ON K2C 3W7 Booth Nos. 535 & 537 Contact: Marc Seaman Director of Marketing Tel: [phone] Fax: [phone] Carlson AirFlo 7135 Northland Drive North Brroklyn Park, MN 55248-1514 Booth No. 330 Contact: James Nelson Director of Sales Tel: [phone] Fax: [phone] Chantier Packaging Inc. 880 Lakeshore Road East Mississauga, ON L5E 1E1 Booth No. 534 Contact: Roy Ferguson President Tel: [phone] Fax: [phone] Chatham Village Foods, Inc. 15 Kendrick Road Warehan, MA 02571 Booth No. 332 Contact: Tim Stejskal Director of Sales, West Tel: [phone] Fax: [phone] CHEP Canada Inc. 76 Wentworth Court Brampton, ON L6T 5M7 Booth No. 232 Contact: Mike Dimond President Tel: [phone] Fax: [phone] Chiquita (Canada) Inc. 2430 Meadowpine Boulevard Unit 106, Mississauga, ON L5N 6S2 Booth Nos. 113 & 115 Contact: Mary FitzGerald Region Sales Director Tel: [phone] Fax: [phone] City Hino 61 Sterns Court Dartmouth, NS B3B 1W7 Booth Nos. 520 & 621 Contact: Millard Steeper Branch Manager Tel: [phone] Fax: [phone] Colombian Consulate - Commercial Section Colombian government Trade Bureau 1 First Canadian Place, Suite 5801 P.O. Box 399 Toronto, ON M5X 1E2 Booth Nos. 318, 320, 419 & 421 Contact: Maria Claudia Rodriguez Commercial Attache Tel: [phone] Fax: [phone] Continental Plastics Corp. 155 U New Boston Street, Suite 180 Woburn, MA 01801 Booth No. 316 Contact: Kurt Zuhlke National Sales Rep. Tel: [phone] Fax: [phone] Cool Care Consulting, Inc. 601 N.W. 12th Avenue Deerfield Beach, FL 33442 Booth Nos. 107 & 109 Contact: Marta Maitles Dole, Product Publicity Manager Tel: [phone] Fax: [phone] D'Arrigo Bros. Co. of California 383 W. Market St., Salinas, CA 93901 Booth Nos. 306 & 308 Contact: Cynthia Kerr Director of Marketing Tel: [phone] Fax: [phone] Data Transmission Network 9110 W. Dodge Road, Suite 200 Omaha, NE 68114 Booth No. 337 Contact: Denise Polsley Marketing Assistant Tel: [phone] Fax: [phone] Dole Food Co. 5795 Lindero Canyon Road Westlake Village, CA 91362 Booth Nos. 106 & 108 Contact: Marta Maitles Product Publicity Mgr Tel: [phone] Fax: [phone] Domtar Packaging 6789 Airport Road Mississauga, ON L4V 1N2 Booth Nos. 118, 120, 219 & 221 Contact: Colette Rouleau Administrative Assistant Tel: [phone] Fax: [phone] Enza Fresh Inc. 3462 Cornett Road Vancouver, BC V5M 2H1 Booth No. 114 Contact: Shannon McCloy Tel: [phone] Fax: [phone] Florida Department of Agriculture & Consumer Services 407 S. Calhoun Street, Room 427 Tallahassee, FL 32399-0800 Booth No. 314 Contact: Lucy Carter Development Rep Tel: [phone] Fax: [phone] Fran-Esse Sales & Agencies Limited 4450 Garand, St. Laurent, QC H4R 2A2 Booth No. 328 Contact: Michael Laliberte Development & Expansion Tel: [phone] Fax: [phone] Fresh Express, Inc. 7500 Brookstore Drive, Suite 217 Wexford, PA 15090 Booth No. 138 Contact: Jeff LeFaivre Regional Business Mgr Tel: [phone] Fax: [phone] John Gorzo & Son's Farm R.R. #4, Bradford, ON L2Z 2H6 Booth No. 417 Contact: John Gorzo Jr. Tel: [phone] Green Giant Fresh 1819 Hoopes Av. Idaho Falls, ID 83404 Booth No. 536 Contact: Steve Ottum Chief Operating Officer Tel: [phone] Fax: [phone] Hino Diesel Trucks (Canada) Ltd. 7040 Davand Drive Mississauga, ON L5T 1J5 Booth Nos. 520 & 621 Contact: Alan Masters National Marketing Mgr Tel: [phone] Fax: [phone] Kings Produce Ltd. P.O. Box 157, Canning NS B0P 1H0 Booth Nos. 430 & 432 Contact: Ron Turner Manager Tel: [phone] Fax: [phone] Kwik Lok Ltd. 176 Sheldon Drive Cambridge, ON N1R 7K1 Booth No. 139 Contact: Cathy Formica General Manager Tel: [phone] Fax: [phone] Leaver Mushrooms Co. Ltd. P.O. Box 190 Campville ON, L0P 1B0 Booth No. 514 Contact: Clarence Feenstra Customer Relations Manager Tel: [phone], Ext. 255 Fax: [phone] Linpac Materials Group - Food Containers 120 Commerce Court Georgetown, KY 40324 Booth Nos. 311 & 313 Contact: Kerrie Bauer Manager, Marketing Communications Tel: [phone] Fax: [phone] Linsey Foods Ltd. 4248-14th Avenue Markham, ON L3R 0J3 Booth No. 511 Contact: Harold Gaber V.P. General Manager Tel: [phone], Ext. 228 Fax: [phone] Lockwood/Tomac Packaging 271 Salem St., Unit G Woburn, MA 01801 Booth Nos. 410 & 412 Contact: Hans Van Der Sande Tel: [phone] Fax: [phone] Logistec Stevedoring 360 St. Jacques Montreal, QC H2Y 1P5 Booth No. 512 Contact: Alian LeFavre Customer Service Rep Tel: [phone] Fax: [phone] Mann Packing Co. Ltd P.O. Box 690 1250 Hansen Street Salinas, CA 93901 Booth No. 136 Contact: Rex Lawrence Tel: [phone] Fax: [phone] Marco Company, The P.O Box 123439 Fort Worth, TX 76121-3439 Booth No. 513 Contact: Dan L. Cooper Vice President, Sales Tel: [phone] Fax: [phone] Maritime Thermo King 525 MacNaughton Avenue Moncton, NB E1C 9N1 Booth No. 621A Contact: Walter Wakulicz Branch Manager Tel: [phone] Fax: [phone] T. Marzetti/Priority Brands 5650 Tomken Road Unit 12 Mississauga, ON L4W 4P1 Booth No. 237 Contact: Michael Lendhardt Partner Tel: [phone] Fax: [phone] Melissa's World Variety Produce P.O. Box 21127 Los Angeles, CA 90021 Booth No. 434 Contact: Wende Green Merchandising Associate Tel: [phone] Fax: [phone] Minnaar Canada/Template Bld. B, 557-36 Ave., S.E. Calgary, AB T2G 1W5 Booth Nos. 238 & 339 Contact: Chris Hannam Tel: [phone] Fax: [phone] Multiplex, Division of Temptech Systems Inc. B2-490 Dutton Drive Waterloo, ON N2L 6H7 Booth No. 521 Contact: Roger Fowles President Tel: [phone] Fax: [phone] Naturipe Berry Growers P.O. Box 1630 Watsonville, CA 95077 Booth Nos. 324 & 326 Contact: Nick Pasculli Vice-President Tel: [phone] Fax: [phone] New Brunswick Potato Agency Box 340, Centerville, NB E0J 1H0 Booth No. 411 Contact: Anne Fowle Director of Marketing Tel: [phone] Fax: [phone] New Jersey Department of Agriculture CN-330, Trenton, NJ, 08625 Booth No. 436 Contact: Alfred Murray Bureau Chief Tel: [phone] Fax: [phone] Norseman Plastics Ltd. 39 Westmore Drive Rexade, ON M9V 3Y6 Booth No. 335 Contact: Gregg Chalmers Technical Sales Representative Tel: [phone] Fax: [phone] North Carolina Department of Agriculture P.O. Box 27647 Raleigh, NC 67611 Booth No. 137 Contact: Britt Cobb Assistant Director Marketing Tel: [phone] Fax: [phone] Nova Scotia Department of Agriculture & Marketing Kentville Agricultural Centre Kentville, NS B4N 1J5 Booth Nos. 426 & 428 Contact: Peter Rideout Marketing Specialist Tel: [phone] Fax: [phone] Nova Scotia Fruit Growers Association Kentville Agricultural Centre Blair House Kentville, NS B4N 1J5 Booth No. 433 Contact: Beth Lamb 902 Tel: [phone] Fax: [phone] Ocean Mist Farms P.O. Box 1247 Castroville, CA 95012 Booth Nos. 211, 213 & 215 Contact: Pat Hopper Marketing Director Tel: [phone] Fax: [phone] Ocean Produce International 5 Lynsby Avenue Dartmouth, NS B3A 3T5 Booth No. 431 Contact: ed Cayer Tel: [phone] Fax: [phone] Ontario Fruit & Vegetable Growers' Association 103-355 Elmira Road North Guelp, ON N1K 1S5 Booth No. 420 Contact: Michael Mazur Executive Secretary Tel: [phone] Fax: [phone] Ontario Ministry of Agriculture, Food & Rural Affairs 1 Stone Road West 5th Floor Guelph, ON N1G 2Y2 Booth Nos. 414, 416 & 418 Contact: Liz Ormerod Tel: [phone] Fax: [phone] David Oppenheimer & Associates 3462 Cornett Road Vancouver, BC V5M 2H1 Booth No. 112 Contact: Shannon McCloy Tel: [phone] Fax: [phone] Oregon Washington California Pear Bureau 4382 S.E. International Way Milwaukie, OR 97222 Booth No. 233 Contact: Al Feringa Vice President Merchandising Tel: [phone] Fax: [phone] Otron Tech. Reusable Container Division 17 Elm Drive South Wallaceburg, ON N8A 5E8 Booth No. 415 Contact: John MacDonald Marketing Officer Tel: [phone] Fax: [phone] P.E.I. Potato Board 420 University Avenue Charlottesville, PE C1A 7Z5 Booth Nos. 218 & 220 Contact: Roland MacDonald Marketing Officer Tel: [phone] Fax: [phone] The Packer Publications & Red Book Credit Services 10901 W. 84th Terrace Lenexa, KS 66214 Booth No. 217 Contact: Vic Shalkoski Operations Manager Tel: [phone] Fax: [phone] Pavich Family Farms 23745 Ave., 112 Porterville, Ca 93257 Booth No. 515 Contact: Tonya Pavich Marketing Manager Tel: [phone] Fax: [phone] Peak of the Market 1200 King Edward Street, Winnepeg, MB R3H 0R5 Booth Nos. 15, 17, 24, 26, 125 & 127 Contact: Larry McIntosh Chief Executive Office Tel: [phone] Fax: [phone] Perstorp Platic Systems 9314 47th Avenue S.W. Tacoma, WA 98499 Booth Nos. 510 Contact: Andrew Baffney Marketing Assistant Tel: [phone] Fax: [phone] ProCon Sales & Marketing, Inc. 55 Brewster Place, Cambridge, ON N3C3T8 Booth Nos. 327, 329 & 331 Contact: Mike Riolo President Tel: [phone] Fax: [phone] Produce Business P.O. Box 810425, Boca Raton, FL 60035 Booth No. 333 Contact: Ken Whitacre Publisher Tel: [phone] Fax: [phone] Produce Promotions 605 E. Violet, Ste. 6 McAllen, TX 78504 Booth No. 236 Contact: Paula Fouchek Owner Tel: [phone] Fax: [phone] Produce Reporter Company/Blue Book Services 845 E. Geneva Road, Carol Stream, IL 60188 Booth No. 317 Contact: Jim Bartelson V.P., Sales & Marketing Tel: [phone] Fax: [phone] Pro Sales Industries, Inc. 17801 Cardinal Circle, Villa Park, CA 92861 Booth Nos. 334 & 336 Contact: Morris Reisman President Tel: [phone] Fax: [phone] Renee's Gourmet 1880 Ormont Drive, Toronto, ON M9L2V4 Booth No. 226 Contact: Lori Unger-Gutmann Retail Manager Tel: [phone] Fax: [phone] River Ranch Fresh Foods 1156 Abbott Street, Salinas, CA 93901 Booth Nos. 210 & 212 Contact: Debbie Andersen Executive Assistant Tel: [phone] Fax: [phone] Riverwood International Corp. 814-A Livingston Court, Marietta, GA 30101 Booth No. 216 Contact: William A. Terhune Marketing Representative Tel: [phone] Fax: [phone] C.H. Robinson/Fresh 1 9001 l'Acade Blvd., Suite 901 Montreal, QC H4N 3H5 Booth No. 116 Contact: Claude Laviolette Sales Tel: [phone] Fax: [phone] Ryan Instruments 8801 - 148th Avenue, N.E. Redmond, WA 98052 Booth Nos. 228 & 230 Contact: Dan Vache V.P., Sales Tel: [phone] Fax: [phone] Scotian Gold Cooperative Ltd. P.O. Box 370, Kentville, NS B4N 3X2 Booth Nos. 427 & 429 Contact: Dave Cudmore Tel: [phone] Fax: [phone] South Carolina Dep. of Agriculture P.O. Box 11280, Columbia, SC 29211 Booth No. 214 Contact: E. Wayne Mack, Director of Marketing & Promotion Tel: [phone] Fax: [phone] Sun House Farms/HydroSerre Mirabel Inc. 9200 Desvoyaux, Mirabel, QC J0N 1J0 Booth No. 532 Contact: Martin Desrochers Sales Manager Tel: [phone] Fax: [phone] Sunkist Growers, Inc. Box 7888 Van Nuys, CA 91409 Booth Nos. 124, 126, 128, 130, 225, 227, 229 & 231 Contact: Charlie Lowery Sales Promotion Mgr Tel: [phone] Fax: [phone] SunnyRidge Farm, Inc. 3510 Hwy. 546 East Haines City, FL 33844 Booth Nos. 407 & 409 Contact: Vicki Mixon V.P. Marketing Tel: [phone] Fax: [phone] Tanimura & Antie, Inc. P.O. Box 4070, Salinas, CA 93912 Booth Nos. 224 & 325 Contact: Amy Williams Event Marketing Mgr Tel: [phone] Fax: [phone] Taste of Nova Scotia Quality Food Program 5516 Spring Garden Road, Suite 307 Halifax, NS B3J1G6 Booth No. 425 Contact: Kathy Chapman Tel: [phone] Fax: [phone] Tempo Plastic Ltd. R.R. #1, Thornton, ON L0L2N0 Booth Nos. 435 & 437 Contact: Joseph Montalbano Sales & Marketing Tel: [phone] Fax: [phone] TexaSweet Citrus Marketing, Inc. 901 Business Park Drive, Suite 100 Mission, TX 78572 Booth No. 312 Contact: Bob Thornton Manager Tel: [phone] Fax: [phone] Try-Foods Canada Ltd. 947 Caledonia Road, Toronto, ON M6B 3Y5 Booth No. 533 Contact: Bruno Dimeo National Accounts Mgr Tel: [phone] Fax: [phone] Turbana Corporation 15 - 48th Avenue, Notre Dame de I'lle Perrot, QC J7V 7V5 Booth Nos. 206 & 208 Contact: U. Martin (Marty) Eastern Sales Manager Tel: [phone] Fax: [phone] U.S.A. Tomatoes 1625 E. Shaw Avenue, #122 Fresno, CA 93710 Booth No. 516 Contact: Elizabeth Weibert International Marketing Director Tel: [phone] Fax: [phone] Ultra Pac, Inc. 21925 Industrial Blvd. Rogers, MN 55374 Booth Nos. 517 & 519 Tel: [phone] Fax: [phone] Vegco - Groupe Vegco Inc. 147 rue St-Paul Sherrington, QC J0L2N0 Booth Nos. 530 & 631 Contact: Jean-Pierre Lauzon Marketing & Sales Representative Tel: [phone] Fax: [phone] Washington Apple Commission P.O. Box 18 Wenatche, WA 98807-0018 Booth Nos. 129 & 131 Contact: Jim Doherty Retail Marketing Director Tel: [phone] Fax: [phone] Washington State Fruit Commission/Northwest Cherry Growers 105 S. 18th Street, Yakima, WA 98908 Booth Nos. 319 & 321 Contact: Bruce Hinson Field Staff Coordinator Tel: [phone] Fax: [phone] Willsie Equipment Sales R.R. #1 Thedford, ON N0M 2N0 Booth No. 700 Contact: Garry Willsie President Tel: [phone] Fax: [phone] Yves Veggie Cuisine 1638 Derwent Way, Delta, BC V6M 3R9 Booth Nos. 529 & 531 Contact: Kathi LeBlanc Consultant Tel: [phone] Fax: [phone] Zespri"Symbol not transcribed" International 3462 Cornett Road, Vancouver, BC V5M 2H1 Booth No. 110 Contact: Shannon McCloy Tel: [phone] Fax: [phone]