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How does one become a millionaire working in commercial aviation? Easy, by starting out as a billionaire. So goes the old joke, but now Carlo Toto has just shown it to be wrong. As the months pass the man who dared to defy Alitalia is proving himself to be a winner. It has been almost a year now that the small fleet of Boeing 737 has been competing with the Italian national airline, which until now monopolized the domestic routes.
The first battle was engaged over the Rome-Milan route. With about 2.5 million passengers traveling it per year, it is the fifth most lucrative route in Europe, after...