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Co-branded site focuses on gays, carries auto content
CARSDIRECT.COM has linked up with PlanetOutPartners for a co-branded U.S. online auto buying and financing site. PlanetOut's planetout.com and gay.com started a hyperlink late last month to the site, which will carry content from carsdirect.com, which represents 3,000-plus auto dealers.
The one-year deal has a renewal option. While the cost was not revealed, PlanetOut's site lists sponsorship prices of $2,500 to $10,000 monthly for top-of-page brand logos. But the CarsDirect deal goes beyond that.
PlanetOut will sell ads for the co-- branded site, which offers data on new and used vehicles, as well as auto financing. Mark Elderkin, chief operating officer of PlanetOut, said gays buy more new vehicles more...