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WHILE SEVERAL PLAYERS in shopper marketing have struggled of late, Catalina Marketing appears to be making a rebound and has signed an early client for a new in-store advertising vehicle launched earlier this year.
Catalina saw sales in its core store-based marketing services, including the Checkout Coupon network and Health Resource Publishing, rise 15.1% to $95.4 million last quarter. Results for direct mail, market research and Japanese billboard services the company is in the process of divesting dragged sales growth down to 3%, but sales and earnings still beat analyst estimates.
It was welcome news for one of the biggest players in in-store marketing following a year that saw Catalina completely overhaul its senior management and twice replace its external auditors and restate financial results. And Catalina followed it by announcing earlier this month that Tyson Foods has signed up as one...