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CBS and Pepsi Max have partnered in an exclusive marketing partnership to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology.
The technology, called video-in-print (VIP) uses a paper-thin interactive video player that will be packaged in a co-brand spread in the fall TV preview issue of "Entertainment Weekly." The player is developed and manufactured by Americhip, Inc.
The ad talks up CBS"s Monday night comedy lineup and new dramas, and promotes the diet cola for men, Pepsi Max. The video...