Content area
Full Text
Headnote
Net's program chief must craft clear identity
AS CBS INSTALLED A NEW president of entertainment at UPN, it also moved to assert control over ad sales and marketing. The changes are all part of an effort to turn around the money-- losing Viacom network.
CBS President-CEO Les Moonves, who recently added oversight of UPN to his duties, hired Dawn Tarnofsky-Ostroff as entertainment president; she had been exec VP-entertainment at Lifetime, the women's network that is the toprated cable channel in prime time.
Other CBS executives are also taking oversight roles at the network. UPN Exec VP-Advertising Mike Mandelker will now report to Joe Abruzzese, president...