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Private label continues to gain market share across Europe as it grows in popularity with European shoppers.
Consumers across Europe are shopping smarter when it comes to the products they buy. And retailers are responding with expanding private label programs that go beyond price to include innovative new products and greater value.
"In addition to offering private label products that are tasty, indulgent and good, retailers cater to consumers need for added value characteristics by offering products that are more ethical, of higher quality and at a lower price point," says Lee Linthicum, head of global food research, with Mintel International, Ltd. "Were private label in Europe to compete only in terms of price, as it does in the U.S. by contrast, it probably wouldn't do as well."
DOUBLE DIGIT GROWTH
Private label penetration rates are in the double digits across Europe. The highest penetration rates are in Switzerland, 46 percent; the U.K., 43 percent; Germany, 32 percent; Spain, 31 percent; and Austria and France, both at 28 percent.
In addition, private label gained market share in 18 countries across...