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$3 Mil. Campaign Uses Humorous Ads to Introduce Services
BOSTON-CGN Marketing & Creative Services has launched a $3 million multimedia campaign to introduce Chevy Chase Bank's online banking services.
Designed and developed in tandem with Bostonbased CGN's interactive department, the offering allows customers to pay bills, transfer funds and check account balances online.
The bank, based in Chevy Chase, Md., has...
