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Abstract
Innovative marketing approaches like vending are giving processors opportunities to increase sales and margins, while getting the most important consumers excited about milk. Vending has been a real success story of the national program, according to Tom Nagle of the International Dairy Foods Association. Horizon Organic is working with co-packer Steuben Foods to produce organic milk in single-serve packages. Horizon Organic white, strawberry and chocolate are selling coast to coast in supermarkets, natural food stores and nearly all Starbucks locations. Other examples of how dairy is working to steal market share from other segments by re-inventing milk, include: 1. Dean Foods recently received approval to distribute and sells its Hershey's and Jakada Products at ambient temperatures. 2. Bravo! Foods is taking flavored milk to a new level by drastically improving its nutrition profile. The Slim Slammers line from Looney Tunes is sweetened with Splenda, and fortified with extra nutrients. 3. Dairy Farmers of America has introduced National Milk, asceptic chocolate milk in 11 ounce aluminum cans.