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UTICA--Technology is not usually the first thing that comes to mind about a hometown supermarket, but Chanatry's Supermarket on French Road in South Utica is taking full advantage of the World Wide Web to maintain a strong relationship with customers and community.
CEO Bill Chanatry uses the company's Web site at www.chanatrys.com for more than advertising. The site offers recipes, weekly specials, coupons available only on the Web site, a listing of services, special services for members of the community (such as bus service for senior citizens), a map of the store, a store directory for searching for particular products, and much more.
Like its other advertising, the site stresses Chanatry's community orientation under the motto: "Your Local Independent Grocer Since 1912--Where Your Money Goes the Farthest, But Still Stays at Home."
Despite the ready adoption of technology and the latest marketing tools, Chanatry's remembers that personal service and down-to-earth orientation have fueled the store's success since its 1912 founding.
Bill Chanatry recalls, "This business was started in 1912 by...