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China Reading, the e-book publisher backed by Tencent Holdings, has picked Bank of America Merrill Lynch, Credit Suisse and Morgan Stanley to lead its Hong Kong IPO, according to a source close to the matter.
The transaction is expected to raise $600m-$800m and launch this year, although no official timeline has been set. The online literature company sells e-books, much like Amazon's Kindle store, and has more than 600m users, according to its website.
Meanwhile, in...