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Chips and Pop: decoding the nexus generation
By Robert Barnard, Dave Cosgrave and Jennifer Welsh, 290 pages, Malcolm Lester Books (1998), available from Raincoast Books (604) 3237100 or www.raincoast.com
The seven million Canadians between the ages 18 and 34 constitute a group the authors, consultants at a firm called d-Code, term the "nexus" or linking generation between the baby boom age group and their echo children.
HR professionals have an interest in understanding this generation in terms of recruitment, retention, development, rewarding and human resource planning issues.
Chips and Pop debunks stereotypes of Generation X as lost, confused, apathetic...