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Show finds listeners, advertisers eager to light up
Some call him "the general." Others describe him as a cigar smoker's best friend. But David Zeplowitz, host of Smoke This, a two-hour radio show that covers everything you wanted to know about cigars-and more-answers to "Cigar Dave."
A media broker with Crisler Capital Co. during the week and a former radio station owner, Zeplowitz commands the attention of cigar lovers tuned in to 30 stations nationwide (including KFI [AM] Los Angeles) each Saturday.
Launched in July 1995 and released for national syndication last December, Smoke This has become so popular that some affiliates are sold out of commercial time during the show until next year. Others have tripled or quadrupled their rates for weekend...