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Responding to consumer demand for fewer hassles and more choices, Cigna HealthCare is the latest health plan to offer a health maintenance organization that doesn't require referrals.
Offered only alongside its traditional HMO, the new product, called Cigna Open Access, is already being sold and will be available beginning July 1. Cigna says the product will help retain and grow membership.
"We have seen that over the past 12 to 24 months that consumers have been wanting to have benefit plans that were easier for them to utilize, and we've done consumer research in different markets...