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Asos's sustainable fashion manager on creating a range straight out of Africa and making ethical fashionable.
Asos Africa's eighth collection has just launched for autumn 13 - tell us about the range.
We launched our Asos Africa brand in spring 10 with a burst of East African kangas and kitenges (colourful printed wraparound garments) which we sourced from markets in Kenya. Throughout the seasons we've stayed close to African heritage, be that working with local artisans in Kenya or Nigeria or taking inspiration from our frequent visits to see our manufacturing partners. The brand was created in 2009 during a visit to Soko, a newly created clothing production social enterprise in Kenya. The collection is designed by our in-house design team, then cut and manufactured by Soko.
What does your role as sustainable fashion manager at Asos entail?
I was a conventional fashion buyer for 10 years before specialising in product...