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MY WEEK
Is the air ambulance director of fundraising dancing? Well, if Anton Du Beke is asking...
Monday I start the week with a live interview at BBC Radio Leicester to launch our new fundraising campaign, which includes text messaging, e-marketing, direct mail, street fundraising and a TV ad. The campaign is based on real stories from the people we have rescued. I head back to our East Midlands Airport base to meet one of them, Jack, who is 11 years old and was rescued after a playground accident.
Tuesday Strictly Come Dancing star Anton Du Beke is supporting us by appearing at a Ladies Luncheon Club in Leicestershire today. Faced with a room full of 150 women, I think he...