Content area
Full text
Class Offshoot Makes Debut
The inaugural class[at] ASR show favored tailored pants instead of boardshorts and distressed denim over flip-flops.
The smaller offshoot of the biannual stand-alone Class trade show in Santa Monica, Calif., was an attempt by ASR to retain more than 100 brands that are more upmarket than the sport-driven companies on the ASR floor, and a way to lure retailers looking for fashion-driven lifestyle labels.
We pulled out of ASR a year ago because we wanted to be surrounded with our contemporaries, said Jesse Faen, president of Los Angeles-based Insight. I think we've finally found the right place, a place conducive to fashion, rather than a place you see different logos slapped on all the same product. That was just bad...