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Client: Little Caesars
Title: "Training Camp"
Creative Directors: Arthur Bijur, Cliff Freeman
Copywriters: Steve Dildarian, Cliff Freeman, Arthur Bur
Art Director: Matt Vescovo
Agency Producer: Anne Kurtzman
Director: David Kellogg Production Co.:
Propaganda Films Editor: Jerry Fried, Red Car
Music: Michael Carroll Music
One of Cliff Freeman's greatest ad moments took place in 1995, during a presentation to some 2,000 Little Caesars franchisees in a huge Vegas-style banquet room. The man known for creating "Where's the Beef?" for Wendy's had, since 1987, been delivering pizza to the masses.
Freeman and his crew felt confident about the work they were about to show. Yet they were floored by the group's reaction. "I was taken aback by the applause," recalls Freeman, chief executive of Cliff Freeman and Partners. "One of the franchisees came up to me and said...