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Comcast Corp. and NBC Universal Inc. are promising an array of new commitments related to their pending merger that the companies say would benefit the public interest.
Among the new commitments, the companies pledged to limit interactive advertising to children, according to a joint Jan. 10 letter to the FCC. A merged Comcast/NBCU would not, they said, insert interactive ads into programming or networks aimed at children 12 and younger, such as Nickelodeon, PBS KIDS Sprout and the Disney Channel.
The companies also promised to spend $15 million per year for five years on public service announcements about digital literacy, parental controls, childhood obesity and the U.S. Food and Drug Administration's nutritional guidelines.
Comcast further committed to ramp up its parental control tools. The company said it would fully deploy improved parental control navigation and filtering technologies by the end of 2011. For its tru2way guide, which will be rolled out to virtually all of Comcast's systems by 2013, the company promised to...