Content area
Full text
It's budget time, and you've been going over your plans for 2011, just like you do every year when the calendar turns over. And as your eyes sweep over the pages, several words come to mind.
Thin. Slim. Small. Cut, slash, eviscerate, butcher, chop and several other euphemisms for painful carving. Also: uh-oh, awww-no, oh-heck and a few other things you can't say in front of your mother.
How can your business ever hope to thrive and grow on such increasingly meager budgets? Find out what nonprofits do by reading "Zilch: The Power of Zero in Business" by Nancy Lublin.
While sitting in a planning meeting at a "ginormous" global company whose employees were bemoaning a lack of funds, Lublin gently, timidly suggested a few inexpensive solutions to the got-no-money problem.
Her...