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Abstract
The new program, the first of its kind in Canada, enables iPod owners to exchange their older models for newer ones. "This is a great way for people to upgrade their iPods without losing their original investment," said CompuSmart president Jeffrey Hart. "Even if you recently purchased a new iPod and also have an older model, you can trade in the older one for immediate credit toward any product sold by CompuSmart."
Customers can simply bring in their old iPod and any original iPod accessories to a participating CompuSmart store. A CompuSmart sales person will value their iPod on the spot with a real-time pricing calculator developed and successfully executed in the United States by NextWorth Solutions. The customer will then receive instant credit towards a new iPod or any other product offered by CompuSmart.
"NextWorth is known for its hassle-free iPod trade-in service," said Dave Chen, CEO of NextWorth. "We're extremely pleased to extend The Great iPod Exchange (TM) internationally to a premiere retailer like CompuSmart. With this launch, we are extending our reach into Canada and providing a valuable service for CompuSmart's customers."