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BIEN SUR, C'EST DIFFICILE. STILL, GLOBAL appliance makers manage to innovate and tailor products annually for the global marketplace. Evidence of these efforts were seen at this year's Confortec International biennial trade fair in Paris. More than 775 brands were represented (versus 620 in 1996) in an exhibition space totaling 90,000 square meters. Of those brands, 52 were U.S., up 62 percent from the 32 represented in 1996.