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Tennis pro joins athletes pitching pain relief lines
Tennis great Jimmy Connors began to use magnetic therapy pain relief in 1997, which is why he's agreed to star in a campaign for Homedics, makers of Thera P Magnetic Wave product line, this July.
The national print and radio effort from Campbell Mithun Esty, Minneapolis, promotes the twoyear-old line. Thera P products, such as ankle and knee wraps, are said to use magnets to stimulate blood flow and the body's natural healing process.
Spending was not disclosed. Homedics, whose other products include foot baths and relaxation systems, spent $978,000 on all its advertising in 1999, according to...