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Alliance Management International Ltd. of Cleveland is stretching its six-person firm farther around the globe than it ever expected, thanks to its 1-year-old Internet web site.
"We're a relatively small firm," said Bob Gruss, managing partner of the consulting firm, which coaches companies on how to create and maintain strong strategic alliances. "But here we are having access to the world because of the web site. This has opened up a whole new area of communication for us. It gave us a worldwide presence."
Web surfers from as far away as Spain and Turkey are cruising onto the firm's web site, www.amiltd.com, where they can access book reviews and articles about what to consider when forming strategic alliances.
Visitors also can sign up for workshops on joint...