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The Water Quality Association (WQA) has published the results of a consumer survey targeting only the point of use/point of entry (POU/POE) industry. The research included focus groups with household decision makers, face-to-face interviews with rural well-water consumers, and telephone surveys to quantify information gathered in the focus groups and in-depth interviews. Household demographics included urban, suburban, rural well water, young families and new home purchasers.
A few findings gleaned from the comprehensive report: