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NEW YORK -- As an antidote to the bulging skin care market, Sephora will prescribe an over-the-counter-grade collection for its product mix. This spring, the retailer will clear room for Cosmedicine, a skin care regimen developed by Klinger Advanced Aesthetics that is formulated with over-the-counter actives.
"Skin care has become so confusing," said Betsy Olum, senior vice president of marketing for Sephora, referring to the increasingly crowded category. She said Sephora wanted to break through the clutter with a collection that contains safe ingredients and delivers measurable results.
The aim, said Jane Terker, KAA's chief marketing officer, is to "tell the truth about what products really do." The products will bow this February in KAA's 12 spa locations and in Sephora doors chainwide.
To reaffirm Cosmedicine's "Truth Is Beauty" positioning, Klinger recruited Johns Hopkins Medicine to consult on clinical trials and quantitatively measure product benefits.
The end result is an 18-item line tailored to eight "skin states," namely, Basic Skin Health, Excessive Dryness, Excess Oiliness, Rough or Uneven Texture, Loss of Elasticity,...