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Coty is opening up a new channel for distributing beauty products by acquiring control of online peer-to-peer seller Younique for about $600 million.
According to The Wall Street Journal, Younique is “part of a crop of upstarts that have taken the direct-selling business model pioneered by companies such as Amway and Avon and adapted it to the internet age.”
It employs “presenters” to sell its branded makeup and skincare products directly to consumers through social media. If users buy the products...