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MARKETPLACE
Cox Communications Inc., better known as the cable provider for South County, has opened its first store at Quail Hill Village Center in Irvine.
The idea behind the store is to give customers a way to try out high definition TV service, said Ayn Craciun, spokeswoman for local operation of Atlanta-based Cox.
Some subscribers already have TV sets for viewing high definition but don't have the cable company's service, she said.
"Once they see what it looks like they're like, Oh, I've got to have it," Craciun said.
Cox has 16 high-definition sets from Mitsubishi Digital Electronics America Inc. of Irvine in the store.
There also are displays for Cox's digital phone service and high-speed Internet connections.
Customers can't buy TVs at the store but they can order Cox products and services such as digital video recorders, modems and Internet service.
Cox doesn't have plans for more stores, according to Craciun. Cox's Orange County headquarters in Rancho Santa Margarita initiated the store idea, she said.
But if the store does well, Cox could take note, Craciun said.
Cox employs about 750 people in OC.
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