CPG companies unveil Spanish-language ads

The growth of Spanish-language advertising has outpaced general market advertising fourfold since 2000, and based on 2003 expenditures from January through September, consumer packaged goods companies are leading the pack. Those companies ranked No. 1 in dollars spent on Spanish-language print and TV ads. According to the Association of Hispanic Advertising Agencies, consumer packaged goods makers spent $753 million, or 5.4 percent of total advertising dollars, on spots created specifically for the Spanish-speaking population. Among the top 50 national Spanish-language advertisers in terms of total dollars spent are Procter & Gamble, PepsiCo, SAB Miller PLC, Clorox Co., Altria Group, Yum Brands, Kellogg Co., Anheuser-Busch Co. and Unilever.