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Home furnishings and even furniture are becoming brighter and more vivid, Gordon Segal, ceo of Crate & Barrel, told DSN Retailing Today at the opening of the company's first store in New Jersey's Bergen County and the second in the Garden State. At the same time, Crate & Barrel stores are becoming more intimate in proportion.
Once, Crate & Barrel created displays that reminded consumers that they were getting a forward approach to design at a reasonable price. Hence the crate and the barrel.
The approach differs today, although Segal emphasized that the company still keeps pricing relatively modest to attract middle-income consumers. "We're trying to be the highest quality middle-price-point retailer," he said. The 40,000-square-foot store is located on Route 17 in Paramus near two major malls with department stores such...