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Jeffrey Schad
Digital Imaging Director, Lucky
Jeffrey Schad holds the title of Digital Imaging Manager at Condé Nast's shopping publications: Lucky, Cargo and the soon to be launched Domino, which covers home decorating. In this capacity, he is responsible for the digital imaging facility-including four employees and a stable of freelance photographers, retouchers and stylists-that produces close to 100 percent of the magazines' still lifes as well as some portraits. A photographer since he was 18, Schad received a Bachelor's degree in photography from Parsons School of Design. After working as a photographer's assistant, Schad began working for Condé Nast in 2000 as a freelancer, researching digital equipment and setting up the company's first digital studio.
What are the advantages to having a digital imaging studio in-house?
The turnaround is incredible. You don't have to deal with film being developed, or messengers. An editor can make a decision on a product, bring it to us to shoot, and have it in the layout by the end of the day. And, more importantly, see it converted to CMYK for proofs that night.
Another advantage is that we get to work with the design directors who are 50 feet away. It gives them a level of freedom, because it's sometimes hard to communicate on the phone across town. T hey can walk in he re and change something on the fly. That's a huge advantage....