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1 AUDI 'ART OF THE HEIST'
Agency: McKinney, Durham, N.C.
A stolen 2006 A3 takes center stage in a captivating alternate-reality game. The immersive storyline played out in a TV spot and led viewers to a series of online and real life destinations.
AUDIUSA.COM/ SHARED/A3_MICROSITE/ HTML/A3_MICROSITE VIM CONTENT.HTML
2 PEPSI ONE 'ONEIFY'
Agencies: TBWA/ Chiat/Day, Los Angeles and Tequila, Los Angeles
Pepsi's one-calorie cola shuns flashy TV spots in favor of flash-animated Webisodes, outdoor ads and must-attend social events, all centered around a cast of iconic characters designed by artist Geoff McFetridge.
ONEIFY.COM
3 BRAWNY 'INNOCENT ESCAPES'
Agency: Fallen, New York
The ever-accommodating Brawny Man stokes the flames of feminine desire in TV spots like "Happy...