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Abstract
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by [Dale S. Wishewan], Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and today there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, hot food, and snacks. In 2013 Dale was awarded the prestigious title of EY Prairies Entrepreneur of the Year. A vibrant brand that attracts an active clientele, Booster Juice was honoured with a Technomic 2013 Consumers' Choice Award and inducted into the Canadian Franchise Association Hall of Fame in 2014.