Content area
Full Text
Headnote
$50 Mil. Account is First Significant Win for New Team in N.Y.
NEW YORK-In its first major win since Carl Johnson and David Page took over its office here, TBWA/Chiat/ Day has landed ad duties for online stockbroker Webstreet Securities, an account the client has valued at $50 million.
The client parted with DDB in Chicago last year and contacted eight to 10 agencies before selecting TBWA/C/D, said Webstreet chairman Avi Fox. The other finalist in the credentials-only pitch was The Lord Group, also based in New York, he said.
Fox...