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Six-figure loss seen as Detroit-area auto group exec pulls spots over negative story
A major Detroit-area auto dealer has pulled his ads from wxyz-Tv after a two-part series in which customers complained about the dealer's credit practices. The withdrawal could mean a six-figure loss for the station.
Mel Farr, the former Detroit Lions football player who now runs the halfbillion dollar-a year dealership, pulled his advertising only days after the station aired the stories. Car dealerships are generally heavy local advertisers, and a Farr spokeswoman estimates the dealer spends as much as $100,000 at each of several local stations.
The focus...