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MARKETING: From Doner to S.F.-based Camp + King
Del Taco LLC has hired a new ad agency as it expands into new markets.
The Lake Forest-based fast food chain, owned by Del Taco Holdings Inc., selected San Francisco-based Camp + King as its new agency of record.
The account had an estimated $11 million in billings in 20 1 1 , according to New Yorkbased Nielsen Co.
The move effectively ends Del Taco's four-year relationship with the Newport Beach office of Doner Co., based in Southfield, Mich.
Doner's local office still handles Minnetonka, Minn. -based UnitedHealth Group Inc., among other accounts, and remains among the largest ad shops in OC with annual billings estimated at more than $100 million. Doner declined comment on Del Taco's move.
The change in agencies followed an account review managed by Select Resources International in Santa Monica.
'We were looking for a creative team with big ideas that could bring the brand to life across all our assets," said John Cappasola, chief brand officer of Del Taco. "We were very strategic and selective in our approach. Camp + King...