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PERSPECTIVE
It looks like the end of an era, though one which may mean absolutely nothing to anyone in this business under the age of 40.
One of the greatest names of British advertising is set to bite the tarmac: CDP, an agency that spawned a fair chunk of British advertising's most legendary characters and a fair chunk of our bestloved ads.
Really, the heritage is phenomenal. From heroes such as Sir Frank Lowe, Charles Saatchi, Sir Alan Parker, to campaigns such as Hamlet, Heineken, Benson & Hedges and Hovis, no other agency before or since has had quite such a profound effect on shaping the industry as we know it today.
Now the name will be laid to rest in the new year. Of course, if you've only been in the business a handful of years and haven't immersed yourself in the industry's history, the most CDP will mean to you is a middling London agency with an unremarkable creative reputation.
Yet ironically, what CDP has had, since...