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Diamond Multimedia Systems Inc. (DIMD) is tapping into Aureal Semiconductor Inc.'s (AURL) technology resources to parlay the Monster Sound franchise into greater market share.
Moving beyond a sourcing relationship, Diamond and Aureal are joining forces in the early stages of product development.
In exchange for early access to Aureal R&D, the developer of A3D and Vortex technology gains valuable marketing dollars and an inside track at retail.
Trying to break Creative Technology Ltd.'s (CREAF) Sound Blaster monopoly, Diamond is making a stronger push into audio at a time when the market is shifting from ISA to PCI products.
David Watkins, Diamond's vice...