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ITV Digital wants a buyer because Joe Public doesn't want to pay for ITV Digital programmes. Meanwhile, you can sell 2.5G phones, but Joe doesn't want to use 2.5G services on them.
Has the high technology sector overestimated the consumer? The blunt truth is that the buyer has been misunderstood. And when that happens, let the seller beware.
I know you think you know where all this is going. Poor marketing of new...
