Content area
Full Text
Consumers love a good deal—so much that they’re willing to wait for the right one to come along before making a purchase.
Whether they’re feeling anxious about the economy or simply enjoy the chase, 62 percent of shoppers tend to hold off on buying fashion products until they have the right discount in hand, according to a new study from consulting and research firm 2 Visions.
The group, which specializes in scaling digitally native, direct-to-consumer brands, surveyed 2,200 U.S. e-commerce shoppers in April, and found that they were twice as likely to purchase an apparel product with a 20 percent discount over a non-discounted alternative. Willingness to buy is directly correlated to the discount amount, the group said. Consumers were 99 percent more likely to make a purchase when offered 50 percent off. The vast majority of clothing shoppers (93.6 percent) will wait for a discount at least occasionally, and nearly one-third only buy when a discount...