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It helps people around the world learn about each other
Discovery Communications covers a lot of territory, from Discovery Channel to TLC to Animal Planet to Travel Channel and an endless array of digital networks. So it shouldn't be surprising that its public-interest initiatives cover a lot of ground--pretty much the entire world.
"From the beginning, part of our mission was about not just worrying about the bottom line," says spokesman David Levy. While the company is highly profitable, its ethos has "always been about giving back and empowering the community. We have a responsibility and an opportunity."
He says the company culture is deeply held. A recent internal survey cited Discovery's impact on "ordinary citizens" as the No. 1 reason for...