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Former Dixons marketing director Bryan Magrath has been handed the role of commercial director for sister brand PC World Stores Group, with a brief to develop the brand internationally.
Magrath's future at parent company DSG International was thrown into doubt earlier in the year when Dixons' retail outlets were rebranded as Currys.digital (MW April 13). Dixons became an online- only brand, and responsibility for Currys was handed to marketing director Chris Matthews and...