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* Hounsou is the face of the brand, which is unveiling a men's collection.
Daniel Guez is back.
He's reintroducing Dylan George -initially a high-end denim brand (named after his son) that he launched in 2008. He was 31 years old at the time, starting his first endeavor since leaving People's Liberation, a company he created in 2004 - which included Justin Timberlake's William Rast collection - and took public.
"As everyone is aware, when we launched in 2008 with $200 jeans, the economy's like, wait a minute, we need to readjust," Guez said. "That's when there was the economic crash. So, I ended up sheltering the brand."
Dylan George is now reimagined as a premium label with multiple categories, offering consumers a complete wardrobe "A to Z," explained Guez: "I felt that there was a huge void in the market [for] a cohesive, one place to shop, head to toe."
He's unveiling men's, a capsule out Jan. 15, with an opening price point...